N NEW DELHI: A whopping 16 million accounts of Indian influencers on Facebook-owned Instagram are fake, revealed a new study, suggesting such people are artificially boosting "vanity metrics" that marketers often use while selecting influencers, including followers and engagement.
... read morer /> The research by Swedish e-commerce start-up A Good Company and data analytics firm HypeAuditor jointly assessed 1.84 million Instagram accounts across 82 countries.
Learn more- https://economictimes.indiatimes.com/tech/internet/16-mn-accounts-of-indian-instagram-influencers-fake-study/articleshow/70207096.cms
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